Great British Art Debate 'Pocket Art Gallery' by AllofUs
Campaign Work, Tuesday, 09 October 2012 11:10AM
AllofUs has created a free mobile app that allows users to access galleries across the country, virtually curate their own one and position artworks in their surroundings.
The Pocket Art Gallery app was commissioned by the Great British Art Debate, a partnership between Tate Britain, Tyne & Wear Archives & Museums, Norfolk Museums & Archaeology Service and Museums Sheffield.
Users can curate their own virtual art using an augmented-reality function by looking through their iPhone camera, taking a photo of a work of art and sending it to a map – for example, a shot of Sir John Everett Millais’ Ophelia placed by the Thames.
The app also provides information about the artist, the history of the piece and the subject depicted.
This article was first published on Campaign Work
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Creative Artworker become £28K, Central London
- Online Sales Manager Ultimate Asset £25000 - £35000 per annum + Excellent Commission Potential, London
- Agency Sales Manager Ultimate Asset £23000 - £27000 per annum + Amazing benefits, London
- Agency Account Manager Ultimate Asset £27000 - £30000 per annum + Excellent Commission Potential, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- Dove launches first cinema campaign with 'real beauty' sequel
- iProspect appoints chief media officer among four senior hires