Great British Art Debate 'Pocket Art Gallery' by AllofUs
Campaign Work, Tuesday, 09 October 2012 11:10AM
AllofUs has created a free mobile app that allows users to access galleries across the country, virtually curate their own one and position artworks in their surroundings.
The Pocket Art Gallery app was commissioned by the Great British Art Debate, a partnership between Tate Britain, Tyne & Wear Archives & Museums, Norfolk Museums & Archaeology Service and Museums Sheffield.
Users can curate their own virtual art using an augmented-reality function by looking through their iPhone camera, taking a photo of a work of art and sending it to a map – for example, a shot of Sir John Everett Millais’ Ophelia placed by the Thames.
The app also provides information about the artist, the history of the piece and the subject depicted.
This article was first published on Campaign Work
- Digital Account Manager - Brand Accounts!! Ultimate Asset £30000 - £35000 per annum + Benefits + Great Agency Culture, City of London
- Brand Manager Ball & Hoolahan £38,000 + Car/Car Allowance, London (Greater), South East England
- Customer Activation Manager Ball & Hoolahan £40,000, London (Central), London (Greater)
- Global Marketing Manager Ball & Hoolahan £60,000 + c/a, South East England
- Senior Global Marketing Manager Ball & Hoolahan £70,000 + car or c/a, London (Greater)
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Doctor Who online game gets kids coding
- Philips launches juicer video campaign with Louis Smith
- Currys PC World launches brand campaign ahead of Christmas
- Argos releases second ad in its latest strategy
- A JWT tribute to its Oxo mum: Lynda Bellingham