Harrods calls creative pitch
Harrods, the luxury department store, is seeking an agency to handle its UK advertising account.
The retailer is conducting a review of the business through The Haystack Group, which comes ahead of an expected increase in advertising activity.
The bulk of Harrods’ current spend is across radio, press and outdoor advertising, according to Nielsen. Radioville is the incumbent on the radio business and PHD handles Harrods’ media account, which will be unaffected by the review.
The move to appoint a new advertising agency comes as the retailer looks to build a long-term presence in the growing luxury-store market.
Last year, the Qatar Holding-owned department store launched a transactional mobile site and online magazine as part of a raft of new digital initiatives to push the brand internationally.
Harrods also set up a media arm to sell advertising opportunities across its assets, including its Knightsbridge store. Harrods Media sells space on digital screens in-store, as well as in shop windows, posters and displays, lift wraps, Harrods Magazine and its iPhone app.
The department store posted record pre-tax profits of £125.3 million in the year to 28 January – a 15 per cent rise.
Harrods declined to comment on the review.Follow @SaraKimberley
This article was first published on campaignlive.co.uk
- Harrods targets the tween pound with virtual store
- Christmas shoppers drawn to 'theatre' of high street, claims report
- Ben Tollett and Emer Stamp, Adam & Eve
- Harrods and Selfridges promote Christmas stores earlier than ever
- Dixons and Harrods end differences with landmark deal
- Harrods launches iPhone app
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Sales Support Exec (Online Hospitality) Digital Gurus £20000 - £25000 per annum, City of London
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.