Harrods calls creative pitch
Harrods, the luxury department store, is seeking an agency to handle its UK advertising account.
The retailer is conducting a review of the business through The Haystack Group, which comes ahead of an expected increase in advertising activity.
The bulk of Harrods’ current spend is across radio, press and outdoor advertising, according to Nielsen. Radioville is the incumbent on the radio business and PHD handles Harrods’ media account, which will be unaffected by the review.
The move to appoint a new advertising agency comes as the retailer looks to build a long-term presence in the growing luxury-store market.
Last year, the Qatar Holding-owned department store launched a transactional mobile site and online magazine as part of a raft of new digital initiatives to push the brand internationally.
Harrods also set up a media arm to sell advertising opportunities across its assets, including its Knightsbridge store. Harrods Media sells space on digital screens in-store, as well as in shop windows, posters and displays, lift wraps, Harrods Magazine and its iPhone app.
The department store posted record pre-tax profits of £125.3 million in the year to 28 January – a 15 per cent rise.
Harrods declined to comment on the review.Follow @SaraKimberley
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Planner, Top London Creative Agency Direct Recruitment £50,000-£65,000, London (Greater)
- Planner Direct Recruitment £50,000 - £70,000, London
- The rear of the Apple Watch is more interesting than the face
- Channel 4 to drop 4oD for digital service All 4
- Guardian launches three-tier membership scheme
- FT to reveal first design overhaul in seven years
- David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
- Sky boosts Sky AdSmart's targeting capabilities for advertisers