Fallon team quit to head up 4Creative
By Anne Cassidy, campaignlive.co.uk, Thursday, 11 October 2012 08:00AM
Channel 4 has hired the Fallon creative partners Chris Bovill and John Allison to head up its in-house agency, 4Creative.
Bovill and Allison will be joint heads of the unit, taking over from Tom Tagholm, who left in March to pursue commercial projects.
At Fallon, they created the multi-award-winning "cake" and "mean green" campaigns for Skoda, as well as the Cadbury "Spots v Stripes" work.
The duo were promoted to creative partners and joined the management board at Fallon earlier this year.
Channel 4’s chief marketing and communications officer, Dan Brooke, said: "Chris and John are wunderkinds of their generation in advertising. They’ll be to TV like ships are to water and lead our hugely talented team to wonderful new creative lands."
4Creative produces all through-the-line advertising for Channel 4, Film4, More4 and E4, including digital campaigns, brand identity work, publishing, radio, product design and ambient activity.
It recently created the acclaimed "meet the superhumans" and "thanks for the warm-up" on- and off-air campaigns to promote the broadcaster’s coverage of the Paralympic Games.
This article was first published on campaignlive.co.uk
- German speaking Account/Project Manager Premier Media £25,000 - £45,000, London (Central), London (Greater)
- Marketing Executive Ninesharp Negotiable, Manchester
- Senior Marketing Manager Princes Food & Drink Group Salary: Competitive + Car Allowance, benefits and bonus, Liverpool, Merseyside
- Digital Project Manager (Medical Communications) Premier Media £35000 - £45000 per annum + benefits, London
- Social Media Copywriter Brand Recruitment £28000 per annum, Northampton
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Blinkbox readies campaign to promote its cinema links
- Doctor Who online game gets kids coding
- Google UK ad revenues climb 17% to $1.6bn