Agencies vie for Metro digital task
By Anne Cassidy, campaignlive.co.uk, Thursday, 11 October 2012 08:00AM
Metro, the free newspaper, is looking for an ad agency to act as a strategic partner to help grow the brand over the next five years.
The publication is currently holding chemistry meetings with agencies in a process that is overseen by its marketing communications director, Bryan Scott.
Metro is looking to work with an agency to help the brand evolve in the digital sphere and assist with product development. It has previously worked with agencies on an ad hoc basis.
The national freesheet launched its iPad app in October last year and an iPhone app in July.
The title attracted around £12 million in Olympic advertising. During the Games, it was published at weekends for the first time and benefited from a £2 million coverwrap deal with Adidas.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Creative for Live Events: Graduate to Junior/Middleweight level Network Career Consultants £18000 - £26000 per annum, London
- PMO Support Mortimer Spinks £30000 - £45000 per annum + + Benefits, City of London
- Channel 4 to drop 4oD for digital service All 4
- FT to reveal first design overhaul in seven years
- David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
- Sky boosts Sky AdSmart's targeting capabilities for advertisers
- 5 key trends from Dmexco 2014
- Bosch secures sponsorship deal with Channel 4's Sunday Brunch