Omega Pharma in £50m media review
By Nick Batten, campaignlive.co.uk, Thursday, 11 October 2012 08:00AM
Omega Pharma, the over-the-counter healthcare company, is reviewing its estimated £50 million global media planning and buying account.
The review is thought to encompass more than 20 of Omega’s key markets and agency networks have been invited to pitch for the consolidated brief. The UK incumbent is Total Media.
The review follows Omega’s recent acquisition of the new dietary product XLS-Medical – a tablet the company claims helps people lose up to three times more weight than dieting alone.
Earlier this year, GlaxoSmithKline sold a range of European over-the-counter health products to Omega for €470 million as part of GSK’s divestment of its consumer division.
Other brands owned by Omega include Jungle Formula, TCP, Buttercup and Prevalin.
In January 2010, the company appointed VCCP to handle its advertising account. This relationship is not thought to be affected by the review.
Omega is a Belgium-based company founded in 1987.Follow @nickbatten2
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Account Manager Brand Recruitment £25000 - £30000 per annum, Milton Keynes
- Senior Account Manager | Digital Nu Creative Talent £31-38k+bonus+ elocation assistance, London
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review
- Hovis appoints Mother to ad account
- Made.com makes Scottish Referendum marketing "blunder"