Peachy seeks ad and media shops

By Sara Kimberley, campaignlive.co.uk, Thursday, 11 October 2012 10:30AM

The high-interest short-term "payday" lender Peachy.co.uk is looking for agencies to handle its advertising and media accounts.

Peachy.co.uk: contacted agencies directly

Peachy.co.uk: contacted agencies directly

The company, which offers up to £500 instant cash loans with a representative 1,918 per cent APR and is a rival to brands such as Wonga.com and QuickQuid, has contacted agencies directly.

Peachy, which is owned by Cash on Go, has not previously had retained agencies.

Earlier this year, Peachy ran an experiential campaign in London and Manchester featuring staff in peach-coloured dresses handing out peaches to passers-by. They also distributed leaflets entitling customers to £5 off their loan.

Peachy claims to be unique in offering multiple repayment options to their customers, who can decide when and how they pay the loan back.

Short-term loan companies have come under fire recently from MPs and campaigners.

This week, Newcastle United signed a four-year sponsorship deal with Wonga.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Head of Business Marketing London & Partners COMPETITIVE + PRP + BENEFITS,