Walker Media beats three to £5m Center Parcs business
By Maisie McCabe, campaignlive.co.uk, Thursday, 11 October 2012 10:45AM
Center Parcs, the UK holiday park operator, has appointed Walker Media to its estimated £5 million integrated media planning and buying business after a four-way pitch.
Walker Media beat Vizeum in a final shoot-out. MPG Media Contacts and M/SIX were knocked out earlier in the process, which was handled by Ebiquity.
The appointment ends Center Parcs' seven-year relationship with MediaCom, the incumbent on the offline planning and buying account, and five-year partnership with Golley Slater, which worked on its digital activity.
Last month, Center Parcs handed a brand repositioning brief to 18 Feet & Rising ahead of the launch of an ad campaign next year. The brand had previously worked with Beattie McGuinness Bungay.
Center Parcs has four sites in the UK (in Cumbria, Nottinghamshire, Wiltshire and Suffolk) and will open its fifth "village" in Woburn Forest, Bedfordshire, in spring 2013.
Colin Whaley, the sales and marketing director at Center Parcs, said: "Walker Media understood our objectives and demonstrated the best strategic thinking and value in the pitch. We were impressed by their holistic approach to response and integrated vision regarding screen media."
Walker Media restructured at the beginning of the year and integrated its digital display and TV teams under the head of screen, Clive Record.Follow @MaisieMcCabe
This article was first published on campaignlive.co.uk
- ACCOUNT DIRECTOR - SOCIAL MEDIA - Integrated agency - London - £40-45k Judi Patton £40k-£45k, London
- Russian speaking PPC Manager Michael Page Digital £35000 - £40000 per annum, Middlesex
- Direct Marketing Executive Michael Page Digital £13 per hour, Cambridge
- Digital Marketing Executive Michael Page Digital £22000 - £30000 per annum, Bournemouth
- Fashion Account Director Michael Page Digital £45000 - £50000 per annum, London
Chronicles of Cannes – The Arrival
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.