Watch last week's Thinkbox Closer to Content event on-demand now, which includes debate from: Jason Hughes, head of branded content and product placement at BSkyB; Vicky Kell, sponsorship business manager from Channel 4; Catherine Catton, commissioning editor from UKTV; and Gary Knight, commercial content director from ITV.
At the event, which was hosted by Lindsey Clay, Thinkbox's managing director, brands spoke about their success with product placement.
The line up included: Jon Block, head of commercial innovation, ITV; Phil Cresswell, broadcast activation director, UM London; Paul Evans, head of media, Xbox EMEA; Jason Hughes, head of branded content and product placement, BSkyB; Matthieu Muniz, European marketing manager, Kimberley Clark Europe; and Niall Murdoch, joint managing director, The Outfit UK.
This article was first published on mediaweek.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.