VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Out and About 11 October
By Mark Banham, mediaweek.co.uk, Thursday, 11 October 2012 12:37PM
This week Out and About pops in to IPC Media's Look Show, gets 'Sinister' with DCM Tuesdays and gives Lord Sugar a grilling with Nabs.
The celebrities gather for the IPC Media Look Show
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This article was first published on mediaweek.co.uk
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
