Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
By Mark Banham, mediaweek.co.uk, Friday, 12 October 2012 03:28PM
Barry McIlheney: PPA chief executive kicks off events
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This article was first published on mediaweek.co.uk
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.