VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Mark Banham, mediaweek.co.uk, Friday, 12 October 2012 03:28PM
Barry McIlheney: PPA chief executive kicks off events
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This article was first published on mediaweek.co.uk
I’m sure you’ve all seen a Vine, the six second looping images have been widely embraced by brands across social media. Some have got it completely right with well thought out directed mini movies whilst others just post content and hope for the best. A potential use for Vine, which has gone mostly unnoticed so far, is it’s potential use in Citizen Journalism.