Agency: Bartle Bogle Hegarty
Goldstone, one of the architects of Premier Foods’ Powerbrands strategy, focusing marketing on eight key brands, will take over Hazel Detsiny’s role as vice-president of brand-building, foods and ice cream, from next month, while she takes maternity leave.
He will be given a permanent position within Unilever when Detsiny returns next year.
Goldstone left Premier Foods amid a restructure in February, under which the managing director of the bakery and grocery division, Iwan Williams, absorbed Goldstone’s marketing duties.
Goldstone will oversee marketing strategies for the Flora and Ben & Jerry’s brands, among others. His role will sit alongside that of Iain Potter, vice-president of Unilever’s home and personal category in the UK and Ireland.
Prior to joining Premier Foods in 2008, Goldstone held marketing roles at Kraft Foods, Coca-Cola, Campbell Soups and PepsiCo.
This article was first published on marketingmagazine.co.uk