Unilever appoints Goldstone to UK food marketing role

By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, Tuesday, 16 October 2012 08:00AM

Unilever has recruited former Premier Foods group marketer Jon Goldstone to oversee the company's food and ice-cream category in the UK and Ireland.

Jon Goldstone: joining Unilever (pic Colin Stout)

Goldstone, one of the architects of Premier Foods’ Powerbrands strategy, focusing marketing on eight key brands, will take over Hazel Detsiny’s role as vice-president of brand-building, foods and ice cream, from next month, while she takes maternity leave.

He will be given a permanent position within Unilever when Detsiny returns next year.

Goldstone left Premier Foods amid a restructure in February, under which the managing director of the bakery and grocery division, Iwan Williams, absorbed Goldstone’s marketing duties.

Goldstone will oversee marketing strategies for the Flora and Ben & Jerry’s brands, among others. His role will sit alongside that of Iain Potter, vice-president of Unilever’s home and personal category in the UK and Ireland.

Prior to joining Premier Foods in 2008, Goldstone held marketing roles at Kraft Foods, Coca-Cola, Campbell Soups and PepsiCo.

This article was first published on marketingmagazine.co.uk