Unilever appoints Goldstone to UK food marketing role
Unilever has recruited former Premier Foods group marketer Jon Goldstone to oversee the company's food and ice-cream category in the UK and Ireland.
Goldstone, one of the architects of Premier Foods’ Powerbrands strategy, focusing marketing on eight key brands, will take over Hazel Detsiny’s role as vice-president of brand-building, foods and ice cream, from next month, while she takes maternity leave.
He will be given a permanent position within Unilever when Detsiny returns next year.
Goldstone left Premier Foods amid a restructure in February, under which the managing director of the bakery and grocery division, Iwan Williams, absorbed Goldstone’s marketing duties.
Goldstone will oversee marketing strategies for the Flora and Ben & Jerry’s brands, among others. His role will sit alongside that of Iain Potter, vice-president of Unilever’s home and personal category in the UK and Ireland.
Prior to joining Premier Foods in 2008, Goldstone held marketing roles at Kraft Foods, Coca-Cola, Campbell Soups and PepsiCo.
This article was first published on marketingmagazine.co.uk
- Design Director createselect Up to £65k, London (Greater)
- Quant Researcher-Immediate Start-Saudi Arabia-c50k Tax Free Elizabeth Norman International £40000 - £50000 per annum + Tax free and travel, Saudi Arabia
- Senior Brand Manager Salt £160 - £190 per day, Reading
- Senior Project Manager Digital Gurus £40000 - £45000 Per Annum, london
- Lead .NET (Sitecore) Developer Digital Gurus £50000 - £60000 Per Annum Bonus + Benefits Available, Central London
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media