Sony appoints new European marketing head amid restructure

By Sarah Shearman, marketingmagazine.co.uk, Tuesday, 16 October 2012 08:00AM

Sony has overhauled its UK marketing operations, adopting a pan-European structure as part of plans to revitalise the business.

Sony: appointed Gildas Pelliet as head of marketing for Europe

Sony: appointed Gildas Pelliet as head of marketing for Europe

Sales and marketing staff in Europe have been in a consultation process since April, after it emerged that the brand was to cut 1000 jobs in the region.

Sony has unveiled a new-look team of marketers, with head of marketing for Europe Gildas Pelliet at the helm. Pelliet was formerly Sony UK and Ireland managing director. 

He will still be based in the brand’s office at Weybridge, Surrey, and be supported by nine platform and product marketing heads.

Marketing in the UK will be led by Shaun Dorrington, with Matt Coombe remaining as head of brand and consumer activity.

A Sony spokeswoman would not reveal details of how many UK marketers will be leaving as a result of the restructure.

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Innovation Senior Brand Manager Ball & Hoolahan £48,000 + Car/Car Allowance, South East England