Nando's matches personalities with spices in tongue-in-cheek push
By Matthew Chapman, campaignlive.co.uk, Tuesday, 16 October 2012 10:20AM
Nando's is running a tongue-in-cheek "find yourself" campaign that matches people's personalities with different strengths of its peri-peri spice.
The creative is running messages including "punch yourself to wake up? Hot peri-peri is made for you, spice gladiator", and will drive people to social media channels by including a #findyourself hasthtag.
Wieden & Kennedy created the print, digital and outdoor advertising campaign, while MPG has handled the media planning and buying.
The campaign activity launches this week and is meant to prove there is a peri-peri spice for everyone, whether they are "a sensitive soul, or an unhinged nutface".
People will be encouraged to declare what spice they are via social media and can find the spice they are most suited to via a Facebook app called "peri predictor", which asks a series of situation-based questions.
Twitter users who include the #findyourself hashtag will get a "peri prediction" from @nandos_official, who will ascertain what spice they are by analysing their timeline.
Pretty Green will handle the social media activity that is tied into the campaign.
Nando’s will also use its sales data to create a spice map of the country in order to find out which areas of the UK like spicy food the most.Follow @mattchapmanuk
This article was first published on campaignlive.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Marketing Manager (Mobile and Social) Creative Recruitment £40000 - £50000 per annum, London
- Martin Sorrell earns 780 times more than average WPP employee
- 3 top tips on how to save an epic social media fail
- Lake Capital rejects demands of Engine's rebel shareholders
- Head lice-killing mousse launches in the UK with cartoon campaign
- Facebook's 'Buy' button: a leap too far?
- Beiersdorf postpones review after MAA criticisms of procedure