London & Partners splits marketing role in two amid restructure

By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, Tuesday, 16 October 2012 11:00AM

London & Partners, the promotional agency for the capital, has split its senior marketing role into two as part of a restructure that will see Martine Ainsworth-Wells leave the organisation.

London & Partners: reorganises marketing roles

London & Partners: reorganises marketing roles

Ainsworth-Wells, the marketing and communications director for London & Partners, will leave the body this week. She has not revealed her next role but claims she is "not leaving the industry or London".

In her place, London & Partners is looking to appoint a director of consumer and digital, responsible for business to business marketing, and a director of strategy, brand and reputation, focusing on the positioning of London in international markets.

Ainsworth-Wells was appointed to her position in May last year, following the merger of Visit London, ThinkLondon and StudyLondon into the singular promotional body.

With the Olympics over, London & Partners is to focus is promotional efforts to build London’s reputation and deliver economic benefit to the city.

Rainey Kelley Campbell Roalf/Y&R is currently creating a campaign to encourage visitors to visit London following the success of the Olympics.

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs