SCA calls global Bodyform pitch
In the week that Bodyform scored a PR hit with a spoof ad on its Facebook page, its parent company, SCA Hygiene, has called a review of the feminine hygiene brand's global advertising account.
The FMCG company has approached global networks ahead of pitch, with chemistry meetings expected to take place over the next fortnight.
Initial briefings will focus on Bodyform’s global advertising, which is supported by an estimated media spend of £25 million. However, it is believed the pitch could expand to include a brief across SCA’s entire feminine hygiene range covering 80 countries.
Bodyform works with Haygarth and Publicis Chemistry in the UK. Last year, SCA appointed BSUR Amsterdam to the pan-European account for its feminine hygiene products.
Earlier this week, Bodyform launched an online film response to a post on its Facebook page after a man claimed the brand’s ads had misled him about women’s periods. The film features Caroline Williams, the fictional "CEO of Bodyform", addressing Richard Neill, who made the post.Follow @SaraKimberley
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Account Manager - Kent Twist Recruitment £28000.00 - £33000 per annum, London
- eCRM Specialist Salt £25000 - £35000 per annum + Bonus and Bens, London
- Channel 4 to drop 4oD for digital service All 4
- Guardian launches three-tier membership scheme
- FT to reveal first design overhaul in seven years
- David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
- Sky boosts Sky AdSmart's targeting capabilities for advertisers
- 5 key trends from Dmexco 2014