Viacom International Media Networks calls digital review

By Sara Kimberley, campaignlive.co.uk, Thursday, 18 October 2012 10:30AM

Viacom International Media Networks is seeking an agency to handle its digital account across major markets.

Geordie Shore: reality show is on VIMN’s MTV UK channel

Geordie Shore: reality show is on VIMN’s MTV UK channel

The Viacom division, which owns brands including MTV, VH1, Nickelodeon, Viva and Comedy Central, has approached agencies directly.

It is understood that the VIMN senior vice-president of digital, Philip O'Ferrall, is overseeing the process.

VIMN, formerly known as MTV Networks International, runs MTV operations outside of the US and has offices in London (which broadcasts the reality programme Geordie Shore), Berlin, Stockholm, Sydney, Tokyo, Milan, Madrid and Paris.

In the past, VIMN has worked with a number of agencies across its advertising and digital activity including Buzzman in Paris, Quiet Storm in the UK and Wieden & Kennedy São Paulo. The media owner has also relied on sponsorship activity to promote its channels.

Last month, the company was in the final stages of signing a commercial partner for the launch of a fashion-focused digital property called District MTV to go live online this month and on mobile later in the year.

District MTV is aimed at fashion-savvy 18- to 34-year-olds in the UK, Italy, France, Germany and Spain. It will make use of MTV's existing connections to pop culture, music and fashion.

VIMN confirmed the review to Campaign.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Data Analyst Ball & Hoolahan £45,000 per annum, South East England