Carat lands £35m Pringles media job
By Katherine Levy, campaignlive.co.uk, Thursday, 18 October 2012 10:35AM
Carat has landed the £35 million media planning and buying business for the crisp brand Pringles across Europe, the Middle East and Africa.
The incumbents were MediaCom and Starcom. The business moves to Carat after a change in ownership of the brand.
Earlier this year, Kellogg acquired Pringles from Procter & Gamble, which uses the WPP and Publicis networks to handle media.
Carat has looked after Kellogg's £200 million EMEA media account since 2008.
The agency will work across the UK, Italy, Germany, the Netherlands, Belgium, the Nordics, Spain, France, Russia, Israel and the Middle East. UK media spend is £5 million, according to Nielsen.
Sources said that, despite the media switch, there are no immediate plans to change creative arrangements. Grey Worldwide handles advertising for Pringles.
The acquisition has nearly tripled the size of Kellogg's international snack business.Follow @KatherinePLevy
This article was first published on campaignlive.co.uk
- Account Manager - various accounts - up to £30k + bens Barker Graves Up to £30k plus bens, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...
- ACCOUNT DIRECTOR - Branding Agency - CONTRACT & PERM Royds Raphael £45k-£50k+generous benefits & bonus, London (Central), London (Greater)
- Senior Account Manager / Account Manager - BRANDING & STRAGEGY Royds Raphael £38k-£45k+neg, London (Central), London (Greater)
- SENIOR ACCOUNT MANAGER - ACCOUNT MANAGER Royds Raphael £35K+ & generous benefits, London (Central), London (Greater)
- ACCOUNT MANAGER - DIGITAL AGENCY Live Recruitment £30000 - £37000 per annum, City of London
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- O2 launches 'walk' campaign with Ed Sheeran
- BBH London promotes Caroline Pay to deputy ECD
- ASA bans 'strongly sexual' Giffgaff ad
- Hammerson uses automated mechanical model to showcase Christmas gifts