Fabula nets £10m William Hill sports creative
By Anne Cassidy, campaignlive.co.uk, Thursday, 18 October 2012 10:40AM
William Hill has split its £14 million UK advertising account, appointing the start-up Fabula to handle the sports-betting side of the business.
Fabula will create advertising for its football and horse-racing products. This accounts for close to £10 million of the brand's total UK media spend, according to Nielsen.
William Hill's incumbent ad agency, Beattie McGuinness Bungay, will now solely focus on gaming products including poker, casino and bingo. Spend on this chunk of the business amounts to £4.3 million, according to Nielsen.
BMB was appointed to the brand's ad account in January 2011, becoming the third agency to work with William Hill in the space of a year.
Kristof Fahy, the chief marketing officer at William Hill, said: "We are delighted to be working with the founders of Fabula, who have a strong track record and will add a new creative approach at William Hill. BMB will now focus on our gaming products."
Yan Elliott, the co-founder of Fabula, said: "We are thrilled that, having combined forces with London Strategy Unit, we now have the opportunity to produce standout work with a fantastic brand as our founding client."
This article was first published on campaignlive.co.uk
- Account Manager - Fantastic London Agency Blue Skies Marketing Recruitment £28000 - £32000 per annum, Benefits: Great agency benefits , London
- Account Manager Blue Skies Marketing Recruitment £28000 - £35000 per annum, London
- Head of Social - Top London Agency Blue Skies Marketing Recruitment 70000, London
- Digital Director - Integrated Entertainment Marketing Agency - London - £50k - £60k - NP205 Stonor £50k - £60k, London (Central), London (Greater)
- Account Manager (ALL MEDIA) Dot-Gap £35k, London (Central), London (Greater)
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne