Fabula nets £10m William Hill sports creative

By Anne Cassidy, campaignlive.co.uk, Thursday, 18 October 2012 10:40AM

William Hill has split its £14 million UK advertising account, appointing the start-up Fabula to handle the sports-betting side of the business.

William Hill: Fabula and BMB will share advertising duties

William Hill: Fabula and BMB will share advertising duties

Fabula will create advertising for its football and horse-racing products. This accounts for close to £10 million of the brand's total UK media spend, according to Nielsen.

William Hill's incumbent ad agency, Beattie McGuinness Bungay, will now solely focus on gaming products including poker, casino and bingo. Spend on this chunk of the business amounts to £4.3 million, according to Nielsen.

BMB was appointed to the brand's ad account in January 2011, becoming the third agency to work with William Hill in the space of a year.

Kristof Fahy, the chief marketing officer at William Hill, said: "We are delighted to be working with the founders of Fabula, who have a strong track record and will add a new creative approach at William Hill. BMB will now focus on our gaming products."

Yan Elliott, the co-founder of Fabula, said: "We are thrilled that, having combined forces with London Strategy Unit, we now have the opportunity to produce standout work with a fantastic brand as our founding client."

This article was first published on campaignlive.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs