Sony splits from creative agency Anomaly

By Anne Cassidy, campaignlive.co.uk, Thursday, 18 October 2012 10:45AM

Sony is parting ways with Anomaly, its lead creative agency across Europe, after a restructure of the electronics giant's marketing department.

Sony: restructuring its marketing department

Sony: restructuring its marketing department

Anomaly, which picked up the account from Fallon in 2009, will stop working with the brand from January 2013.

Following Anomaly's split with Sony, the bulk of its advertising will be global work that is briefed out of its global headquarters in Tokyo.

Paul Graham, the Anomaly founding partner, said: "Given the work is moving back to Tokyo, we've decided we can, and should, focus on other things."

Sony's sales and marketing staff in Europe have been in a consultation process since April, following the brand's decision to cut 1,000 jobs in the region.

Sony overhauled its UK marketing operations this month, adopting a pan-European structure with the head of marketing for Europe, Gildas Pelliet, at the helm. He was formerly the Sony UK and Ireland managing director.

Pelliet will be supported by nine platform and product marketing heads. Shaun Dorrington will lead marketing in the UK, with Matt Coombe remaining the head of brand and consumer activity.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Marketing Manager (Mobile and Social) Creative Recruitment £40000 - £50000 per annum, London