Sony splits from creative agency Anomaly
By Anne Cassidy, campaignlive.co.uk, Thursday, 18 October 2012 10:45AM
Sony is parting ways with Anomaly, its lead creative agency across Europe, after a restructure of the electronics giant's marketing department.
Anomaly, which picked up the account from Fallon in 2009, will stop working with the brand from January 2013.
Following Anomaly's split with Sony, the bulk of its advertising will be global work that is briefed out of its global headquarters in Tokyo.
Paul Graham, the Anomaly founding partner, said: "Given the work is moving back to Tokyo, we've decided we can, and should, focus on other things."
Sony's sales and marketing staff in Europe have been in a consultation process since April, following the brand's decision to cut 1,000 jobs in the region.
Sony overhauled its UK marketing operations this month, adopting a pan-European structure with the head of marketing for Europe, Gildas Pelliet, at the helm. He was formerly the Sony UK and Ireland managing director.
Pelliet will be supported by nine platform and product marketing heads. Shaun Dorrington will lead marketing in the UK, with Matt Coombe remaining the head of brand and consumer activity.
This article was first published on campaignlive.co.uk
- Marketing Executive or Marketing Manager air recruitment £28k-£35k dependent on experience, London (Central), London (Greater)
- B2B Lead Generation Sales Manager Ultimate Asset £20000 - £40000 per annum + Uncapped Commission, London
- Out of Home Sales - Huge digital potential! Ultimate Asset £20000 - £75000 per annum + Excellent Commission Potential, London
- Planning Manager - Unique Opportunity! Ultimate Asset £30000 - £45000 per annum + Bonus and Benefits, London
- Comms Manager - Top 5 global media agency - GAMING ACCOUNT Ultimate Asset £4000 - £35000 per annum, City of London
- Black horse returns in new Lloyds Bank campaign
- The man who made Grey matter
- Watch: Every Grand Prix winner from Cannes Lions 2015
- 'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
- Heineken selects Publicis Worldwide to be lead global creative agency
- Yorkshire Tea launches £5 million campaign