Sony splits from creative agency Anomaly
By Anne Cassidy, campaignlive.co.uk, Thursday, 18 October 2012 10:45AM
Sony is parting ways with Anomaly, its lead creative agency across Europe, after a restructure of the electronics giant's marketing department.
Anomaly, which picked up the account from Fallon in 2009, will stop working with the brand from January 2013.
Following Anomaly's split with Sony, the bulk of its advertising will be global work that is briefed out of its global headquarters in Tokyo.
Paul Graham, the Anomaly founding partner, said: "Given the work is moving back to Tokyo, we've decided we can, and should, focus on other things."
Sony's sales and marketing staff in Europe have been in a consultation process since April, following the brand's decision to cut 1,000 jobs in the region.
Sony overhauled its UK marketing operations this month, adopting a pan-European structure with the head of marketing for Europe, Gildas Pelliet, at the helm. He was formerly the Sony UK and Ireland managing director.
Pelliet will be supported by nine platform and product marketing heads. Shaun Dorrington will lead marketing in the UK, with Matt Coombe remaining the head of brand and consumer activity.
This article was first published on campaignlive.co.uk
- Online Trading Manager Premier Consultants c.£45k plus bonus , Central London
- Account Director - Integrated / [CARS] - Global Agency - to £55k pending experience Fill Recruitment to £55k plus superb benefits, London (Greater)
- PLANNING ASSOCIATE DIRECTOR - GLOBAL SOFT DRINKS BRAND Ultimate Asset £50000 - £60000 per annum, London
- Senior Account Executive AF Selection £21,000 - £22,000, South Manchester
- Senior Account Manager AF Selection £28,000 - £32,000, Manchester, Greater Manchester
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Doctor Who online game gets kids coding
- Blinkbox readies campaign to promote its cinema links
- Philips launches juicer video campaign with Louis Smith