Vauxhall exploits World Cup qualifier farce with tongue-in-cheek ad
By Ben Bold, marketingmagazine.co.uk, Thursday, 18 October 2012 10:01AM
Vauxhall has capitalised on the farrago surrounding Tuesday's rained-off England v Poland World Cup qualifier by bragging that its Cascada model's roof can close in 19 seconds and screening the ads on LED screens in Warsaw stadium during yesterday's rescheduled match.
The England team lead sponsor moved quickly on Wednesday to commission the new LED advertising package that carried the message, "The Cascada – A roof that can close in 19 seconds".
The copy was a tongue-in-cheek jibe at Polish organisers, who had failed to close the Warsaw stadium's retractable roof earlier in the week, leading to a waterlogged pitch and a cancelled fixture.
Peter Hope, Vauxhall’s marketing director, said: "We always like to be proactive and tie together our car launches with our football sponsorship portfolio.
"This is a light-hearted campaign in which we can extol the virtues of the Cascada to a television audience of millions."
Vauxhall’s Cascada is a premium range "topper", which has a roof that can close in 19 seconds. It is due to launch in the first quarter of 2013.
This article was first published on marketingmagazine.co.uk
- Digital Content Editor Blue Skies Marketing Recruitment £28000 - £33000 per annum, London
- Studio Manager / Front of House - brand & packaging agency Gabriele Skelton £24000 - £28000 per annum, London
- Account Manager : CRM/DM/Digital : Integrated agency : Central London Dylan Circa £30k, London (Central), London (Greater)
- Digital Planner : New, Full Service Creative Agency : London Dylan Circa £60k + benefits, London (Greater)
- Marketing Executive - Global Leading Oil and Gas Company Ninesharp Negotiable, Swindon
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- OMD lands Liberty Global pan-Euro media