Vauxhall exploits World Cup qualifier farce with tongue-in-cheek ad
By Ben Bold, marketingmagazine.co.uk, Thursday, 18 October 2012 10:01AM
Vauxhall has capitalised on the farrago surrounding Tuesday's rained-off England v Poland World Cup qualifier by bragging that its Cascada model's roof can close in 19 seconds and screening the ads on LED screens in Warsaw stadium during yesterday's rescheduled match.
The England team lead sponsor moved quickly on Wednesday to commission the new LED advertising package that carried the message, "The Cascada – A roof that can close in 19 seconds".
The copy was a tongue-in-cheek jibe at Polish organisers, who had failed to close the Warsaw stadium's retractable roof earlier in the week, leading to a waterlogged pitch and a cancelled fixture.
Peter Hope, Vauxhall’s marketing director, said: "We always like to be proactive and tie together our car launches with our football sponsorship portfolio.
"This is a light-hearted campaign in which we can extol the virtues of the Cascada to a television audience of millions."
Vauxhall’s Cascada is a premium range "topper", which has a roof that can close in 19 seconds. It is due to launch in the first quarter of 2013.
This article was first published on marketingmagazine.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- PPC Executive - Leading Digital Marketing Agency Ultimate Asset £23000 - £28000 per annum + Amazing Benefits, London
- Account Director - FMCG & Retail to £55k Network Career Consultants £48000 - £55000 per annum, City of London
- Account Director - B2B & B2C to £65k Network Career Consultants £55000 - £65000 per annum, City of London
- Senior Brand Consultant - Brand Strategist Royds Raphael £85k-£100k+neg, London
- Cobra introduces bra-making brewer 'The Boss'
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Majority of 15m Twitter users in the UK follow a newspaper
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign
- OgilvyOne loses BA business