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Campaign Work, Thursday, 18 October 2012 12:33PM
The agency commissioned a traditional signwriter, Mick Pollard, to hand-paint each of the print executions in the campaign.
There is also a short film about him and his work on the brand’s Facebook and YouTube channels. The work, which breaks this week, was created by Tim Donald and Misha Newby. The photographer was Robbie Maynard.
This article was first published on Campaign Work