Campaign Viral Chart: Brad Pitt's perfume spot overpowered by Red Bull skydive

By Ben Hall, campaignlive.co.uk, Friday, 19 October 2012 08:30AM

Brad Pitt's appearance for Chanel No5 debuted at number three, but it was Felix Baumgartner's Red Bull-sponsored daredevil skydive from space that stole the show in this week's most shared ads.

Chanel No5: Brad Pitt fronts ads

Chanel No5: Brad Pitt fronts ads

Red Bull's 90-second edit of Baumgartner's record-breaking adventure has been shared 425,147 times since it was posted earlier this week.

Baumgartner broke both the sound barrier and YouTube's record books as he hurtled towards earth on Sunday (14 October), racking up eight million concurrent views on the social video site - the highest in its history.

Pitt's Chanel No5 ad generated 311,000 Facebook updates, 9,500 tweets and 274 blog posts. A second ad for Chanel No5 follows in ninth position with 63,000 shares this week. Both ads were created in-house.

To view the most-shared viral ads from previous weeks, visit the Brand Republic viral video board on Pinterest.

The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.

Ads launched more than 30-days ago are not included.


1. Red Bull 'Felix Baumgartner's supersonic freefall' created in-house

425,147 shares this week

All time: 458,860 shares

 


2. GoPro 'Hero3 black edition' created in-house

368,947 shares this week

All time: 424,598 shares

 


3. Chanel No5 'there you are' created in-house

300,458 shares this week

All time: 320,825 shares

 


4. Ashton Bikes 'road bike party' created in-house

282,995 shares this week

All time: 609,473 shares

 


5. Orapup 'dogs in slow motion' by Devin Graham

171,835 shares this week

All time: 264,543 shares

 


6. Samsung 'introducing Galaxy Note II' by Cheil

119,311 shares this week

All time: 230,608 shares

 


7. Obama/Biden 'challenges' by Obama for America

83,247 shares this week

All time: 86,751 shares

 


8. Microsoft 'the surface movement'

72,883 shares this week

All time: 94,182 shares

 


9. Chanel No5 'for the first time' created in-house

63,051 shares this week

All time: 107,733 shares

 


10. Center for Science in the Public Interest 'the real bears' by The Butler Brothers

62,683 shares this week

All time: 77,230 shares

 


This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • PLANNING DIRECTOR - INTEGRATED B2B AGENCY Live Recruitment £35000 - £40000 per annum, Oxford