Jack Wills to drop Aubin & Wills brand
Clothing company Jack Wills is closing its Aubin & Wills brand in a move that it claims will allow it to invest in the overseas expansion and online presence of its core Jack Wills brand.
The Aubin & Wills brand was launched at the back end of 2008 to target "post-university" consumers, as opposed to the university-focused Jack Wills brand. It has since grown to include 12 Aubin & Wills stores and a staff of around 190.
Aubin & Wills will continue to trade as normal up until Christmas, but the entire staff are entering into a consultation period with immediate effect.
Jack Wills claimed it would convert some Aubin & Wills stores into Jack Wills stores, "where possible", early next year, but was unable to confirm how many of the 12 stores would be forced to close.
The retailer said it would redeploy as many Aubin & Wills staff as possible to Jack Wills in order to "minimise any proposed redundancies".
In a statement, Jack Wills added: "In order to focus on the global rollout of Jack Wills and the significant international opportunity for the brand, we have decided not to expand the Aubin & Wills estate and to close the current stores.
"This will enable us to continue to grow Jack Wills internationally, raise our global digital and online expectations, and drive Jack Wills UK like-for-like sales over our competitors."
Jack Wills sales increased 32% to £121.8m last year, but profits fell by £4m to £12m, after about £20m was invested in new stores.
This article was first published on marketingmagazine.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Qualitative Senior Research Executive Lipton Fleming £25000 - £30000 per annum + benefits, London
- Account Director [Telco] - Superb Agency off Oxford Street Fill Recruitment Ltd to £55k with great benefits, Off Oxford Street
- Propositions Marketing Manager Harvey Nash £35000 - £40000 per annum, Walsall
- Paid Social Manager Lipton Fleming £32000 - £42000 per annum + excellent benefits, London
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart