Media Agenda: Pedro Avery, managing director, Arena Media
By Ben Hall,
Wednesday, 24 October 2012 03:00PM
Media Week speaks to Pedro Avery, managing director of Arena Media, about where the planning process starts, digital media, and life after the Olympics.
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Speaking to Mark Banham, Avery also discusses the future of Arena over the next year, winning an IPA gold, and their digital learning programme.
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