Media Agenda: Pedro Avery, managing director, Arena Media

By Ben Hall, mediaweek.co.uk, Wednesday, 24 October 2012 03:00PM

Media Week speaks to Pedro Avery, managing director of Arena Media, about where the planning process starts, digital media, and life after the Olympics.

Speaking to Mark Banham, Avery also discusses the future of Arena over the next year, winning an IPA gold, and their digital learning programme.

This article was first published on mediaweek.co.uk

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