In this series of short films, leading Thinkbox Creative Academy members have the tricky task of selecting just three TV ads that have inspired them – brilliant commercials, old and new, which they admire but had nothing to do with.
The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also – because of the proven link between creativity and effectiveness – encourage the advertising industry to even greater heights.
Watch Gill reveal his choices and see all three ads here.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.