Bailey 'stock-take' set to criticise brands
A charity with close links to Number 10 is set to tell the government that brands have failed to tackle the commercialisation of childhood.
Last week, Edward Timpson, the minister for children, announced a ‘stock-take’ of the government’s Bailey Review into the commercialisation and sexualisation of childhood, which launched last year.
The exercise is designed to assess progress made on meeting the recommendations made by Mothers’ Union chief executive Reg Bailey.
Family and Parenting Institute chief executive Dr Katherine Rake said her evidence for the stock-take would argue that, while companies had responded well to the sexualisation agenda, they had neglected the commer-cialisation issue. She pointed to ‘pester power’ problems and children being ‘pressured’ by marketing to have the latest technology or branded clothing.
‘Commercialisation has not been developed in terms of strong recommendations in the same way as sexualisation,’ added Rake.
In response, Advertising Association director of public affairs Sue Eustace said the commercial world has a ‘great deal to offer children’ but added that ‘industry must keep on top of its responsibilities’.
This article was first published on marketingmagazine.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Comms Account Director -Music Brand -Leading Media Agency Ultimate Asset £45000 - £65000 per annum + competitive, London
- Digital Marketing Co-ordinator AF Selection Up to £25,000, Birmingham, West Midlands
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned