Bailey 'stock-take' set to criticise brands
A charity with close links to Number 10 is set to tell the government that brands have failed to tackle the commercialisation of childhood.
Last week, Edward Timpson, the minister for children, announced a ‘stock-take’ of the government’s Bailey Review into the commercialisation and sexualisation of childhood, which launched last year.
The exercise is designed to assess progress made on meeting the recommendations made by Mothers’ Union chief executive Reg Bailey.
Family and Parenting Institute chief executive Dr Katherine Rake said her evidence for the stock-take would argue that, while companies had responded well to the sexualisation agenda, they had neglected the commer-cialisation issue. She pointed to ‘pester power’ problems and children being ‘pressured’ by marketing to have the latest technology or branded clothing.
‘Commercialisation has not been developed in terms of strong recommendations in the same way as sexualisation,’ added Rake.
In response, Advertising Association director of public affairs Sue Eustace said the commercial world has a ‘great deal to offer children’ but added that ‘industry must keep on top of its responsibilities’.
This article was first published on marketingmagazine.co.uk
- Bailey Review to praise brands' steps to shield children
- ISBA slams 'aloof' CIM for controversial ParentPort research
- Food Advertising Unit to study effect of ads on children
- Marketing industry steps up fight to keep self-regulation
- Will there be problems when it comes to defining 'sexualised' ads?
- Marketers prepare for impact of Bailey childhood report
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Agency Candidates Required Michael Page Digital GBP25000 - GBP50000 per annum, Guildford
- SEO Manager Michael Page Digital GBP30000 - GBP40000 per annum, Manchester
- SEO Manager Michael Page Digital GBP30000 - GBP50000 per annum, Manchester
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
- Marks & Spencer loses AdWords battle to Interflora
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.