Kenco launches Facebook campaign to save the rainforest
Kenco is launching a social media campaign to encourage coffee drinkers to save Colombia's Choco rainforest.
The 'Sustainability' campaign, which launches on Facebook on Thursday, allows people to save a square metre of the rainforest by "liking" the Kenco Fan Forest page.
For every 20,000 to 100,000 "likes" the Fan page receives, Kenco will donate £500 to buy an "acre of land" through the World Land Trust, to protect the Rainforest Alliance-certified farms, where it buys its coffee beans.
Facebook users are encouraged to send the page to friends and return to the site to see how their "plot" of land has grown and to view it using Google maps.
The campaign has been created by Proximity London. Anja Muller was the copywriter on the ad, working alongside art director, Nick Shay. Nick Moffat was the creative director and Caitlin Ryan was the executive creative director.
Ryan said: "Digital needs to be about so much more than a one-off experience. We're building a community, and this is the starting point in a relationship that gives Kenco drinkers reasons to go back and engage."
Emad Nadim, assistant brand manager, added: "Sustainability is our great passion. We buy all our beans from Rainforest Alliance-certified farms, and our Eco Refill packs reduce our packaging by 97%. The Fan Forest doesn't just demonstrate this, it gives our customers a chance to get more involved too."Follow @SaraKimberley
This article was first published on campaignlive.co.uk
- Business Development Manager: News4Media News4Media Up to £35000 per annum PLUS uncapped monthly commission structure, London (Greater) / Southwark, London (Greater)
- Senior Brand Manager Barclay Meade £50000 - £65000 per annum + car + package, Berkshire
- Lead Analyst DataTech £40000 - £48000 per annum, London (Greater)
- Insight Manager DataTech £50000 - £60000 per annum, London (Greater)
- Digital Marketing Manager LEGO Company LTD Competitive salary and benefits package on offer, London (City of), London (Greater)
- Tim Hipperson to become interim CEO of Weve
- Spotify parts ways with European leader Chris Maples
- Campaign Viral Chart: New Yorkers nod to Derek Jeter
- Senior adland figures launch star-studded campaign against Scottish independence
- Channel 4 and Magnum Mini partner for 'sweet' 9pm film sponsorship
- O2 dog turns hip hop for Big Bundles