Happy jumper and friendly lemon extol BA
By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Wednesday, 24 October 2012 08:46AM
British Airways has released three TV ads selling its product benefits with slow motion close-ups and voiceovers describing a "friendly lemon", a "happy jumper" and a "relaxed trainer".
The ads, created by Bartle Bogle Hegarty (BBH), each use a single shot to focus on a lemon floating in a gin and tonic, a jumper falling in slow-motion into a suitcase, and a trainer lying underneath someone’s flight seat.
Each execution features a different pop song, from Baccara's 'Yes sir, I can boogie' to The Gunter Kallmann Chor's 'Daydream', while a voiceover explains how the different objects demonstrate the services available on BA flights, such as complimentary drinks and no baggage fees.
BBH strategy director Ross Berthinussen and team director Mark Whiteside worked with creative directors Justin Moore and Hamish Pinnell on the ad.
The agency’s TV producers Natalie Parish and Michelle Kendrick also worked on the campaign, with strategic business lead Kier Mather. Rattling Stick was the production company involved, with director Sara Dulop and producer Stuart Bentham.Follow @loullamae_es
This article was first published on campaignlive.co.uk
- Senior Partnerships Executive - top UK food titles! Yummy! Ultimate Asset £35000 - £40000 per annum + bonus, Hammersmith and Fulham
- Digital Marketing Exec (PPC/Paid Social/Display) - £27k-£28K - Salt £27000 - £28000 per annum, London
- Senior Sales Manager - Leading digital sales company! Ultimate Asset £40000 - £50000 per annum + Commission, City of London
- Sales Coordinator - Cutting edge, fun brand! Ultimate Asset £35000 - £45000 per annum + bonus!, City of London
- Midweight Designer Blue Skies Marketing Recruitment Up to £30K, London
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Black horse returns in new Lloyds Bank campaign