Esquire to launch £6 biannual style guide
Hearst Magazines UK's Esquire is to publish the first edition of The Big Black Book, a biannual style guide, in March next year.
The 164-page hardcover publication will retail at £6 and will also be available as a digital edition for the same price.
The Big Black Book was launched by Hearst in the US in 2006 as an annual. Its frequency was increased to twice a year in 2009 and its circulation is currently 155,000 copies.
Alex Bilmes, editor-in-chief of Esquire, said: "There is a huge gap in the market for a luxury biannual men's style magazine that is unashamedly sophisticated, but also unapologetically masculine. I'm thrilled that Hearst has given us the opportunity to expand the Esquire brand in new directions."
Esquire's print circulation is 54,702 copies, according to ABC data for January to June, which is down 6% year on year.Follow @DanFareyJones
This article was first published on mediaweek.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Account Executive Stonor £18-25k, London (Central), London (Greater)
- Senior Planner Dynamic New Alliances £65000.00 - £75000.00 per annum, City of London
- Senior Digital Strategist Speckled Frog £60-80k depending on experience, London (Central), London (Greater)
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again