VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Barclaycard gets music fans to voice support for Mercury artists
By Sarah Shearman, marketingmagazine.co.uk, Tuesday, 30 October 2012 02:00PM
Barclaycard is getting music fans to "voice their support" for artists nominated for the Mercury Music Prize, by turning their tweets into speech.
Barclaycard: runs Mercury Prize Twitter campaign
The digital campaign has been created by Dare. It converts tweets by users who register on a dedicated website. The tweets must contain the hashtag #voice and the hashtag of the nominee.
They can also view other peoples' supportive tweets from the site.
Barclaycard began sponsoring the Mercury Music Prize in 2009 as part of a four-year sponsorship deal. This year artists Plan B and Richard Hawley are both tipped to win the prize. Other artists whose albums are among the 12 nominated include Django Django, Jessie Ware and Michael Kiwanuka. The winner will be unveiled on Thursday 1 November.
Follow @shearmansThis article was first published on marketingmagazine.co.uk
Related articles
- Barclaycard to sponsor Hyde Park gigs
- Barclaycard drafts in Virgin Media marketer for digital programme
- Barclaycard creates magical toyshop to push payment technology
- Barclays appoints Rapp for £11m DM
- Google launches Adwords credit card for businesses
- BrandMAX 2012: 'Social is not a marketing play' says Barclaycard's digital director
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior PPC Account Manager (In-house) Step Ahead Recruitment £30-£40K, Staines, Middlesex
- Marketing Communications Assistant Michael Page Digital GBP11 per hour, St.Albans
- Senior Account Manager Michael Page Digital GBP30000 - GBP35000 per annum, Guildford
- Market Development Manager Michael Page Digital GBP40000 - GBP45000 per annum, Oxford
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
