Pharma group Merck calls £100m international media review
By Katherine Levy, campaignlive.co.uk, Thursday, 25 October 2012 08:00AM
Merck, the global healthcare company, is set to review its estimated £100 million international media business.
It is understood that the review will focus on international markets excluding the US.
The client has contacted networks ahead of a review.
ZenithOptimedia handles UK media for Clarityn, which was awarded to the agency in 2008 when the brand was owned by Schering-Plough. It also looks after a range of Merck brands in Australia.
Initiative, which shares the US media account with its sister Interpublic agency DraftFCB, also has some of the business in Europe.
Interpublic was awarded the consolidated US business in March 2010, when Merck called a review after its merger with Schering-Plough.
Merck did not return calls when Campaign went to press.Follow @KatherinePLevy
This article was first published on campaignlive.co.uk
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Artworker (Corporate Communications, Annual Reports) Creative Recruitment £32000 per annum, London
- Pricing Analyst Ninesharp negotiable, Walsall
- Senior customer & Market Intelligence Manager Ninesharp negotiable, Walsall
- Product Manager Ninesharp negotiable, Walsall
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Game Of Thrones actress stars in online Karen Millen campaign
- Uncle Ben's launches YouTube cooking show