WCRS hands tech role to Anderson

By Jeremy Lee, campaignlive.co.uk, Thursday, 25 October 2012 11:25AM

WCRS has hired Jason Anderson to the new role of head of creative technology.

Jason Anderson: oversees WCRS projects that use technology

Jason Anderson: oversees WCRS projects that use technology

Anderson will be tasked with overseeing all WCRS projects that use new technology and lead its 30-strong creative technology team.

He will also work with the creative department to ensure new technologies are part of the creative process.

Anderson joins from Profero, where he spent three years as the creative technology director working on brands including Marks & Spencer, Johnson & Johnson and Barclays.

He was responsible for the Mini world-record digital campaign that saw 6,000 people digitally crammed into a car to promote the launch of the Countryman.

Matt Edwards, the chief executive of WCRS, said: "Combining our creative firepower with Jason's know-how and experience is an exciting prospect."

Anderson has previously worked at Publicis, the BBC and IconMediaLab.

This article was first published on campaignlive.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs