IAB Engage: Encourage employees to innovate, says Tesco R&D head
By Sarah Shearman, marketingmagazine.co.uk, Thursday, 25 October 2012 04:32PM
Employees across a business should be given the time, tools and resources to be "their own head of innovation," according to Nick Lansley, head of research and development at Tesco.
Speaking at IAB Engage in London this afternoon, Lansley said that in the past, Tesco did not need a head of innovation, as everyone should be a head of innovation. He explained that it now did have one, but managing a much larger innovation team than before.
He said the goals of the R&D team at Tesco were to "challenge current thinking", make things simpler and cheaper, and be "innovation evangelists", exciting the management teams about the future of technology.
He discussed events which Tesco had hosted in the past year to encourage innovation among staff, including its 24-hour hackathon, after which the winning grocery app was made and launched by the business.
He said: "We encourage creative thinking and make people think they can be, and are, contributing to the success of the company."
He also explained that Tesco was opening up its grocery API for third-party developers to innovate.
In an interview with Marketing before the IAB Engage event, Lansley said Tesco was now homing in on its ambitions of creating a fully immersive virtual 3D ecommerce store.Follow @shearmans
This article was first published on marketingmagazine.co.uk
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