IAB Engage: Encourage employees to innovate, says Tesco R&D head
By Sarah Shearman, marketingmagazine.co.uk, Thursday, 25 October 2012 04:32PM
Employees across a business should be given the time, tools and resources to be "their own head of innovation," according to Nick Lansley, head of research and development at Tesco.
Speaking at IAB Engage in London this afternoon, Lansley said that in the past, Tesco did not need a head of innovation, as everyone should be a head of innovation. He explained that it now did have one, but managing a much larger innovation team than before.
He said the goals of the R&D team at Tesco were to "challenge current thinking", make things simpler and cheaper, and be "innovation evangelists", exciting the management teams about the future of technology.
He discussed events which Tesco had hosted in the past year to encourage innovation among staff, including its 24-hour hackathon, after which the winning grocery app was made and launched by the business.
He said: "We encourage creative thinking and make people think they can be, and are, contributing to the success of the company."
He also explained that Tesco was opening up its grocery API for third-party developers to innovate.
In an interview with Marketing before the IAB Engage event, Lansley said Tesco was now homing in on its ambitions of creating a fully immersive virtual 3D ecommerce store.Follow @shearmans
This article was first published on marketingmagazine.co.uk
- Agency Account Executive - truly exciting multi-solution sell Ultimate Asset £35000 - £40000 per annum + Bonus + great benefits, West End
- Agency Group Head - exciting real-time social platform! Ultimate Asset £60000 - £70000 per annum + bonus, West End
- HEAD OF PROJECTS - DIGITAL AGENCY Live Recruitment Negotiable, City of London
- Ecommerce Content Manager - Travel brand - £40K + bonus Salt £38000 - £42000 per annum, London
- SEO/Social Media Executive Blue Skies Marketing Recruitment £23-28k + Benefits, Manchester
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Black horse returns in new Lloyds Bank campaign
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy