Child abuse charity to run 'silence fixed it for Jim' ads
By Nick Batten, campaignlive.co.uk, Friday, 26 October 2012 11:48AM
The National Association of People Abused in Childhood (NAPAC) is to run a press and poster ad campaign referencing the Jimmy Savile revelations, to encourage people to speak up if they suspect abuse.
The campaign uses the stark image of a 'Jim'll Fix It'-style badge to reflect the public's shock and revulsion about the way a famous figure was able to use, and hide behind, a position of trust and celebrity. The activity encourages people to speak up if they are a victim and stresses the importance of speaking up if you suspect wrongdoing.
Cogent is a strong supporter of NAPAC’s work and has agreed to produce the campaign at its own cost.
Richard Payne, creative director at Cogent Elliott, said: "The Jimmy Savile case has awakened the whole nation to the horrors of child abuse. If there is one benefit to this, it is that the laudable work of agencies such as NAPAC has begun to receive due notice. The support NAPAC provides to adults who’ve suffered childhood abuse is invaluable. We are proud to able to lend our expertise to such an organisation."
The campaign will initially be run in poster and press formats. Art direction was by Sweta Pathak and Alex Fraser was the copy director.
A spokesperson for Cogent Elliott said that the campaign will run "within the week".
The NAPAC helpline is 0800 085 3330.
This article was first published on campaignlive.co.uk
- Mid-Senior Level User Interface and User Experience Designer Salt £30000 - £50000 per annum, City of London
- Communications Executive EMR | Specialist Marketing Recruitment £200 per day, City of London
- Brochure Designer Blue Skies Marketing Recruitment £28-30k pro rata, London
- Junior Creative Team become £20k-£30k, London (Central), London (Greater)
- Analytics Manager - Media Agency - Data and Insights Ultimate Asset £25000 - £35000 per annum, London
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Ogilvy & Mather's radio work for Dove 'reduces Cannes jury to tears'