East Coast trains poaches First Direct's Cowen for top marketing role
East Coast Mainline, the Government-owned rail operator, has poached former First Direct head of brand and communications Natalie Cowen to head up its marketing.
Cowen fills East Coast's top marketing position of head of marketing, which has been vacant since Rob Payne left earlier this year.
East Coast Main Line is a wholly-owned subsidiary of Directly Operated Railways (DOR), which comes under the remit of Patrick McLoughlin, the secretary of state for transport.
Cowen held the role of head of brand and communications at First Direct from 2010.
The internet-based banking brand said Lisa Wood, its head of marketing, would oversee Cowen's duties while a permanent replacement was sought.
While at First Direct, Cowen led the development of digital marketing and the overhaul of First Direct's website, in a bid to increase the brand's online dialogue with consumers.
In September last year, First Direct's former head of marketing Mark Mullen returned to the bank to become its chief executive.Follow @loullamae_es
This article was first published on marketingmagazine.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Senior Marketing Analyst JV Recruitment £40000 - £45000 per annum, Benefits: Excellent Benefits, East Midlands Region / Leicestershire
- Account Manager - Shopper / Promotional Marketing Agency Stonor £30K + as a benchmark but depends on level of experience, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...
- Account Director - Digital Agency - Oxfordshire - £45k - NP084 Stonor £45k, Berkshire / Buckinghamshire / Oxford, Oxfordshire
- Account Manager - Partnership Marketing Stonor £24k - £32k dependent on experience, London (Central), London (Greater) / London (West), London (Greater)