Microsoft's ad connectivity 'changes the game', says Coplin
By Ben Hall and Sarah Johnson, marketingmagazine.co.uk, Tuesday, 30 October 2012 08:00AM
VIDEO: Following the launch of Windows 8 and the re-branding of Microsoft, Dave Coplin, chief envisioning officer of its UK business said "for the first time, we're seeing the breadth of Microsoft really come to bear".
Speaking at the IAB Engage conference last week, Coplin conceeded the brand can sometimes look to be struggling to catch up in sectors dominated by Apple, Google and Facebook.
Coplin said: "I get that people think about Microsoft and they think about Office - they don't think about consumer services."
The joining of Microsoft's work in enterprise and consumer products and services "changes the game" for brands, advertisers and consumers, he added.Follow @brproducers
This article was first published on marketingmagazine.co.uk
- Nielsen Data & Sales Analyst Tarsh Lazare Marketing Recruitment c.£28K + Bonus + Excellent Benefits, Berkshire
- Senior Designer- super cool agency Dahling Ltd £45-55k, London (Central), London (Greater)
- Global Senior Brand Managers - OTC Healthcare Tarsh Lazare Marketing Recruitment £48K-£55K + Car Allowance + Bonus, Berkshire
- Marketing Manager FMCG Tarsh Lazare Marketing Recruitment c.£65K-£70K + Generous Car Allowance + Benefits, London (Greater)
- Packaging Designer Premier Media £120 - £200 per day, City of London
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- WPP's Martin Sorrell reconsiders strength of newspapers
- Group M retains £80m Lloyds media
- Gogglebox stars encourage viewers to vote
- Twitter hunts for UK marketer as it targets £180m ad revenues