Agency: Bartle Bogle Hegarty
By Ben Hall and Sarah Johnson, mediaweek.co.uk, Tuesday, 30 October 2012 08:00AM
Speaking at the IAB's Engage conference last week, Alps said the 'stupid rivalry' that existed between the two is gone and the tendency to assume the internet will be the death of TV has given way to an understanding of co-existence and mutual benefit.
Alps added that social media was making the live TV experience stronger and more of a human need.
"The need to be part of the conversation live," around TV shows like 'The X Factor' and 'Game of Thrones', she said, "means you watch live TV".Follow @brproducers
This article was first published on mediaweek.co.uk