Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
campaignlive.co.uk, Monday, 29 October 2012 04:48PM
We take a look at the highs and some people's lows throughout the evening, which saw agencies such as BBH, AMV BBDO and Adam & Eve/DDB scoop top awards.
This article was first published on campaignlive.co.uk
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.