Immediate Media launches portfolio on Kindle Fire
By Nick Batten, mediaweek.co.uk, Tuesday, 30 October 2012 10:12AM
Immediate Media Co is launching its magazine portfolio on Amazon App Store, a move timed for the European launch of the Kindle Fire tablet and Kindle Fire HD.
Launch titles including popular brands such as BBC History Magazine, Olive Magazine and BBC Worldwide-owned titles Top Gear and Lonely Planet Traveller come with a free trial subscription, recurring subscription options, and current and back issue purchases.
In addition to the initial Kindle Fire launch-day titles, 16 other brands from Immediate Media's portfolio will become available this week. The line-up will not include Radio Times or any children's magazines.
Immediate Media worked with London-based MagazineCloner to bring its titles to Amazon's new device.
Rebekah Billingsley, publishing director for mobile devices at Immediate Media, said: "With so much press and public interest in the new Kindle, we're delighted that Amazon is promoting several of our titles on its Newsstand, offering a 60-day free trial for BBC History, Olive, Gardeners' World and BBC Music, with BBC Wildlife soon to follow.
MagazineCloner.com claims to have more than 1,000 apps live on multiple platforms.Follow @nickbatten2
This article was first published on mediaweek.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Digital Account Manager Source £150 - £180 per day, London
- Digital Project Director Twist Recruitment £55000.00 - £650000.00 per annum, Berkshire
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned