Guinness sets out to double social fanbases
Guinness aims to double its Facebook and Twitter fanbases to 15 million in the next two years.
Grainne Wafer, the global strategy and communications director for the stout brand, said: "We have a community of around seven million in the digital space and we’ve an ambition to transform that to 15 million-plus over the next couple of years."
She earmarked the Guinness Storehouse visitor attraction, whose fourth floor has been undergone a social media revamp by Tribal DDB, as a key way to achieve this.
Wafer also revealed that the targeting women would be the "next opportunity" that Guinness would explore. She added: "Women is an interesting opportunity for us, in Africa we have a very strong female base, so we do think there are opportunities for us to extend our female base.This will be the next opportunity that we start to look into."
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Publicity Manager Stopgap £47000 per annum + 12 month FTC, London
- Account Manager and Senior Account Manager air recruitment £32k - £38k dependent on your experience plus benefits, London (Central), London (Greater)
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review