Mike Cornwell to lead IDM
By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 30 October 2012 03:02PM
Mike Cornwell, the former CEO of TBWA\GGT and MRM London, is to join the Institute of Direct and Digital Marketing (IDM) as CEO on 5 November.
The appointment follows the death of the IDM's managing director and founder, Professor Derek Holder, in February and the ensuing search for a CEO.
Cornwell said: "Having known Derek, and worked with him and the IDM for almost its entire existence, I'm extremely proud to have the opportunity to carry on the Institute's great work and the mission that makes it unique.
"The IDM has a 25-year heritage of developing forward-looking, leading-edge training and development for marketers, while continuing with its tireless charitable work in higher education to ensure a stream of bright young graduates continues to enter and invigorate the profession."
Caroline Worboys, chair of the IDM Trust, said: "Having launched businesses and led some of the most successful marketing agencies in the UK, Mike's strong leadership skills and deep understanding of the core disciplines of digital, direct and data-driven marketing make him a natural successor to Derek Holder, who shared the same passion for learning and vision for the future."
Cornwell will chair the IDM’s 25th anniversary Annual Lecture with Forrester on 8 November, where he will also present the 2012 IDM Honorary Life Fellowships.Follow @DanFareyJones
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Marketing & PR Executive Tarsh Lazare Marketing Recruitment To £23,500, West Sussex
- Mid-Senior Copywriter | contract | leading mobile application Salt £200 - £300 per day, City of London
- Agency Sales Manager Ultimate Asset £30000 - £37000 per annum + competitive compensation & benefits packge, London
- Publisher Director Ultimate Asset £50000 - £60000 per annum + bonus and benefits , London
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- Halifax releases 'holiday dad' campaign