Mike Cornwell to lead IDM

By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 30 October 2012 03:02PM

Mike Cornwell, the former CEO of TBWA\GGT and MRM London, is to join the Institute of Direct and Digital Marketing (IDM) as CEO on 5 November.

Mike Cornwall: appointed to head the IDM

Mike Cornwall: appointed to head the IDM

The appointment follows the death of the IDM's managing director and founder, Professor Derek Holder, in February and the ensuing search for a CEO.

Cornwell left MRM London last November, following its merger with direct marketing shop Meteorite to form MRM Meteorite.

Cornwell said: "Having known Derek, and worked with him and the IDM for almost its entire existence, I'm extremely proud to have the opportunity to carry on the Institute's great work and the mission that makes it unique.

"The IDM has a 25-year heritage of developing forward-looking, leading-edge training and development for marketers, while continuing with its tireless charitable work in higher education to ensure a stream of bright young graduates continues to enter and invigorate the profession."

Caroline Worboys, chair of the IDM Trust, said: "Having launched businesses and led some of the most successful marketing agencies in the UK, Mike's strong leadership skills and deep understanding of the core disciplines of digital, direct and data-driven marketing make him a natural successor to Derek Holder, who shared the same passion for learning and vision for the future."

Cornwell will chair the IDM’s 25th anniversary Annual Lecture with Forrester on 8 November, where he will also present the 2012 IDM Honorary Life Fellowships.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Planner/buyer- TOP media agency Ultimate Asset £28000 - £35000 per annum, London