A series of Christmas spots focus on the quality and availability of its products in moments of family need during the festive season. The ads will set key seasonal products against a backdrop of festive observations and introduce the strapline: "Here for you for life."

The first 30-second commercial was directed by the Full Monty director Peter Cattaneo through Academy. Katherine Kelly, the former Coronation Street actress who played Becky, the barmaid from the Rovers Return, delivers the voiceover across the campaign.

The work was created by Darren Keff and Phillip Meyler. Post-production was by MPC.

This article was first published on Campaign Work

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