Hometown lands ITV Player ad task
By Jeremy Lee, campaignlive.co.uk, Thursday, 01 November 2012 08:00AM
ITV has handed the start-up Hometown a brief to promote its ITV Player service.
The agency has been tasked with delivering a campaign to drive usage of the broadcaster’s catch-up service.
However, it will also work alongside ITV’s in-house creative resource, ITV Creative, on other advertising projects.
ITV moved its £7 million advertising in-house in December last year, ending a four-year relationship with Bartle Bogle Hegarty. The move allowed BBH to secure the advertising account for Virgin Media.
Hometown becomes the first advertising agency to work with ITV since the split.
Helen Kimber, the managing partner of Hometown, said: "The ambition for ITV, combined with our experience of working with media companies, makes this a great project to work on and we look forward to working alongside the team."Follow @Jezzalee
This article was first published on campaignlive.co.uk
- Five black Pencils awarded at D&AD 2015
- Diageo and BBH end 15-year relationship
- Networking is never easier than in the queue for the toilet
- Campaign Viral Chart: True Detective trailer in number one spot
- Managing director Paul Hayes to leave News UK after 15 years
- Vizeum on alert as 21st Century Fox review includes £150m European media