Hometown lands ITV Player ad task
By Jeremy Lee, campaignlive.co.uk, Thursday, 01 November 2012 08:00AM
ITV has handed the start-up Hometown a brief to promote its ITV Player service.
The agency has been tasked with delivering a campaign to drive usage of the broadcaster’s catch-up service.
However, it will also work alongside ITV’s in-house creative resource, ITV Creative, on other advertising projects.
ITV moved its £7 million advertising in-house in December last year, ending a four-year relationship with Bartle Bogle Hegarty. The move allowed BBH to secure the advertising account for Virgin Media.
Hometown becomes the first advertising agency to work with ITV since the split.
Helen Kimber, the managing partner of Hometown, said: "The ambition for ITV, combined with our experience of working with media companies, makes this a great project to work on and we look forward to working alongside the team."Follow @Jezzalee
This article was first published on campaignlive.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Senior Account Director Dynamic New Alliances 45-55k, London (Central), London (Greater)
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Uncle Ben's launches YouTube cooking show
- Twitter launches learning hub for agencies
- Guinness Africa launches 'made of black' campaign with Kanye West ad